Flipkart-backed Scapic Innovations, operating as super.money, has launched splitStore, a credit-linked e-commerce platform targeting Gen Z. It allows customers to split payments into interest-free installments, with the goal of contributing 20% to total revenue by December and transforming how India shops by providing instant access to products for new-to-credit users.
'GenZ today is close to 45 to 50 per cent of the overall shopping journeys in the country. They are also very content-first in terms of entertainment or otherwise, general gratification of content and discovery.'
Gen Z is a generation that has been raised in a digital-first era, where shopping, payment, and monetary transactions are done within seconds via smartphones. Moreover, the new flexibility offered by investing platforms is encouraging young investors to opt for investment frequencies that align with their spending patterns and lifestyle. This change has brought up an interesting debate on whether daily and weekly SIPs are better than monthly investments.
'It could be in IT, it could be in administration, it could be in legal, it could be in technical services, but entry level jobs are rapidly disappearing because AI is taking them over.' 'So, the big question what would happen if the bottom rung of the ladder is removed?'
It was left to an incensed Gen Z to show the rest of India that enough was enough, and that the time had come to shatter the fear psychosis generated by the government's authoritarian approach to protests and criticism, points out M R Narayan Swamy.
Former poll strategist Prashant Kishor made a stunning electoral debut by winning Bihar's Bankipur assembly seat, a long-held BJP bastion. Concurrently, the Congress retained the Datia assembly seat in Madhya Pradesh, while the BJP successfully held onto the Manjalpur seat in Gujarat, showcasing mixed results for the ruling and opposition parties in these crucial by-elections.
A new report by Google and Deloitte projects India's e-commerce market will nearly triple to USD 250 billion by 2030, driven by Gen Z shoppers, quick commerce expansion, and AI.
India's online retail market concluded 2025 with electronic retail (e-retail) gross merchandise value (GMV) reaching $65-66 billion, a 19-21 per cent increase, according to a report by Bain & Company and Flipkart. This growth is significantly driven by GenZ shoppers and the rapid expansion of quick commerce, which has emerged as a global leader.
Though the oldest Alphas are just turning 15 in 2025, they're already more digitally fluent than any generation before, points out Sandeep Goyal.
Mumbai-based menswear designer Priya Patil who recently showcased at Paris Fashion Week 2026, talks about her inspiration to design and transform menswear fashion in India.
If you want to inspire the young workforce, focus on building transparency, purpose and social responsibility, says notes Varun Sachdeva, SVP and APAC head, NLB Services.
With the Rastriya Swatantra Party likely to win a two thirds majority, rapper-turned-politician Balendra Shah will be Nepal's next prime minister.
'Khadi is versatile, breathable and timeless. What's missing is consistent innovation and branding. 'If khadi is positioned as both cool and conscious, it can easily sit between denim's everyday appeal and today's comfort-driven trends,' says Designer Swatti Kapoor.
When it's not spouting excessive maths jargon -- algorithm alone is uttered a zillion times -- too many characters with too little context crowd the scenes and turn Maa Ka Sum into a slog, observes Sukanya Verma.
A crude bomb explosion in Dhaka, Bangladesh, resulted in one fatality. The incident occurred near the office of Liberation War veterans and is under investigation. It precedes the return of a prominent political figure after a long exile.
In its June 2025 review, the International Monetary Fund spotlighted India's Unified Payments Interface as the world's most dominant retail instant-payment network, moving more transactions than any other system on the globe.
More Indians are choosing trips based on beauty rituals, skincare treatments and access to cult products.
Soft, sunny, and surprisingly versatile, butter yellow is taking over wardrobes.
What looks like convenience today might well be shaping a future where essential human skills quietly fade away.
At the stroke of midnight, live dashboards lit up simultaneously across Amazon India's World Trade Centre headquarters and Flipkart's Outer Ring Road office in Bengaluru. In sprawling "war rooms" at both the companies, executives monitored real-time data streams tracking payment speeds, inventory levels, and delivery logistics as millions of shoppers flooded online platforms.
The representatives of youth-led Gen Z, which spearheaded the anti-government protests, held meetings with the top military brass to finalise a transitional government, but the talks hit a roadblock on the issue of who will head it.
New lower GST rates kicked in from Monday, resulting in a slashing of prices of as many as 375 items ranging from toothpaste and shampoo to cars and television sets, a move seen as an attempt to boost consumption to cushion an economy facing tariff headwinds. Tax rates of 5, 12, 18, and 28 per cent have been clubbed into two rates of 5 per cent and 18 per cent, resulting in a reduced price of 99 per cent of daily use items.
A high alert has been sounded in Uttar Pradesh's seven districts bordering Nepal. The districts are Maharajganj, Siddharthnagar, Balrampur, Shravasti, Bahraich, Lakhimpur Kheri and Pilibhit.
'We have reached 70 million monthly active users during this festival season, which is another great milestone for us.'
It's important for GenZers to know what they are getting themselves into: If you're going on a date, clearly state your intentions ahead of time! That way, there won't be any surprises that could disrupt the flow of the evening, alerts Sybil Shiddell, country manager India, Gleeden, a discreet extra marital dating Web site.
Flipkart Group Chief Executive Kalyan Krishnamurthy on Monday said the firm was advancing preparations for a potential initial public offering (IPO) in India, which included shifting its holding company to India from Singapore. Speaking at an internal town hall, Krishnamurthy said the company's leadership structure is strengthening and that the steps toward relocating Flipkart's legal base to India are progressing as planned, according to people familiar with the matter.
The India Army troops rose to the occasion to the challenges along the northern border as likely contingencies and possible options were war-gamed beforehand, Army Chief Gen M M Naravane said on Wednesday, referring to the eastern Ladakh standoff with China.
Clicking pictures under the streetlight or during the day is pure joy with the OnePlus 11, says Ashish Narsale.
Marketers must understand how aware Gen Z is of its unlimited options while tapping into their sentiments.
In the age of digital dating, Ravi Mittal, CEO of online dating app Quack Quack, suggests fun ideas to create your own modern meet-cute and make it special.
With the rapid evolution of channels like quick-commerce and the emergence of ONDC, the Indian retail industry is 'cautiously optimistic' for 2025, in which new-age technologies such as AI and automation will play a crucial role, driving efficiency and personalisation.
Flipkart's hyper-value e-commerce platform Shopsy is intensifying efforts to tap over half of the 821 million internet users (about 442 million) in rural India. These efforts are being led by Prathyusha Agarwal, who recently joined as business head at Shopsy. The aim is to become the go-to destination for consumers seeking entry-level products across various categories.
With digital adoption fast gaining currency, India is likely to see retail digital payments double to $7 trillion by 2030 from current levels, a study by Kearney and Amazon Pay said. In the report 'How Urban India Pays', Kearney-Amazon Pay said strong adoption of digital payments in online purchases has potentially led to a permanent shift in consumer behaviours, fuelling offline adoption as well.
Governments need to proactively plan for attracting and retaining the next generation of talent for its civil services, an official report has said.
Tata Motors plans to set up separate sales network for its electric passenger vehicles in current fiscal year as it looks to give differentiated experience to the buyers opting for the environment-friendly models, according to a top company official. The Mumbai-based auto major, which on Thursday introduced all-new versions of its Nexon EV and Nexon (internal combustion engine), said it will start experimenting with new outlets in some of the cities where EV volumes have gone up. "We'll have to separate them (sales outlets for EVs and ICE) given that we have different requirements of customers and also a growing portfolio (of EVs)" Tata Motors Passenger Vehicles managing director Shailesh Chandra told PTI in an interaction.
How are we allowing an entire generation to grow up with no clear sense of identity and no knowledge of their incredibly rich cultural heritage, asks Anjuli Bhargava.
70 per cent of surveyed respondents have experienced job related issues in the past 3 months.
This visit by the prime minister comes weeks ahead of the 'pran pratishtha' or consecration ceremony of the Ram temple.
The army chief deflected a question about whether there was tension along the Line of Control, saying people were facing trouble because of Tuesday's earthquake in Pakistan-occupied Kashmir.
Will N Chandrababu Naidu's son Lokesh be able to manage the old guard the way his father did?
